Fabrice Hybert

Born in 1961 in Luçon (France), he lives and works in Paris.

The notion of "enterprise", borrowed from the economic field, is the basis of Fabrice Hybert's work. In 1994, he created a limited company, called UR, whose aim is to bring the logic of marketing into artistic research, to establish a "commercial dialogue of utopia". UR thus multiplied its types of production, ranging from television programmes, which won France the prize for the best national pavilion at the 1997 Venice Biennale, to the POF (Prototypes d'Objets en Fonctionnement), shown in the Testoo exhibition.

The work Les Arbres fruitiers dans la ville (Fruit trees in the city) consists of gradually and systematically replacing decorative street trees with fruit trees and small fruits.This permanent work, commissioned by the City of Cahors with the support of Mission 2000 in France, begins its realization during the Printemps de Cahors. For the Inside part of the exhibitions, Fabrice Hybert presents the video Arbres Fruitiers (1999), like an advertising jingle set to techno music, in which the demonstrator Eliane Pine Carrington presents the prototype of Les Arbres fruitiers dans la ville.